International Scientific Multidisciplinary Conference: AI for a Smarter Tomorrow Archives - Page 7 of 8

Beyond the Hype: Why Marketers Embrace Skills but Question AI’s Intelligence

Marija Meshkova, Ilijana Petrovska

Artificial Intelligence (AI) has significantly influenced marketing in reshaping content creation, personalization, and customer engagement worldwide. There is ongoing discussion on whether AI can demonstrate “intel¬ligence” or is limited to automation and data-driven efficiency without being able to mimic human...

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Analysis of AI Tool Usage and Work Engagement Among Generations X, Y and Z of Women in Slovenia

Anton Vorina, Andrej Raspor, Tina Vorina et al.

In the future, where artificial intelligence (AI) becomes an integral part of work environments, employee engagement faces complex challenges and opportunities. Research indicates that AI can both enhance and undermine engagement, depending on its implementation. The purpose of this study...

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From Support to Autonomy: Examining the Role of AI in Managerial Decision Processes

Emir Mašić

This study examines the integration of artificial intelligence (AI) into managerial decision making processes within organizations in Bosnia and Herzegovina. Through a qualitative analysis of interviews conducted with managers across various sectors and in various positions, the research reveals a...

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The Integration of Artificial Intelligence in Economic Modelling: A Comparative Study of Traditional and AI-Based Forecasting

Jasna Teofilovska

Economic forecasting has traditionally relied on econometric and time-series models such as ARIMA, VAR, and DSGE, which offer interpretability and theoretical grounding but face limitations in capturing nonlinear dynamics, structural breaks, and the increasing volatility of modern economies. Recent advances...

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Audit Opinion Prediction Using the Decision Tree Algorithm

Amra Gadžo, Mirza Suljić, Erna Herić

This paper presents a data mining approach for Audit opinion pre¬diction in Government-owned enterprises within the Federation of Bosnia and Herzegovina using the Decision tree algorithm. A database was constructed from financial statements covering 2004-2019, incorporating indicators from balance sheets,...

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