Emir Mašić
- International Burch University, Francuske revolucije bb, 71210 Ilidža, Sarajevo, Bosnia and Herzegovina
Abstract:
This study examines the integration of artificial intelligence (AI) into managerial decision making processes within organizations in Bosnia and Herzegovina. Through a qualitative analysis of interviews conducted with managers across various sectors and in various positions, the research reveals a gap between global AI autonomy frameworks and local practices. AI adoption remains predominantly at the operational level, primarily through individual use of Large Language Models (LLMs) as productivity tools rather than organizational decision makers. Human managers maintain control, usually relying on intuition and personal verification to validate AI output. Key findings highlight the irreplaceable role of human oversight even in the AI age and regional barriers such as cultural resistance. The study concludes that the transition from AI assisted support to genuine autonomy remains distant, emphasizing the continued importance of human judgment and adaptive leadership in the age of AI.
International Scientific Multidisciplinary Conference: AI for a Smarter Tomorrow - AI-SMART , September 25-26, 2025
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